Tres Monjitas

To make dairy products relevant during the holidays, we created a specialized “Coquito Kit.” It included samples of every Tres Monjitas product, a recipe, and all the ingredients needed to make the island’s traditional holiday drink. We supported the launch with social media and point-of-sale QR codes for more recipes.

The Win: The concept was so strong it secured immediate approvals and premium placement from the island’s major supermarket buyers.