Cottonelle

Sampling toilet paper in a mall is a challenge. Our solution? Meet the consumer at the ultimate point of contact: the restroom. We transformed the restroom corridors of Plaza Las Américas into a Cottonelle Pop-up Store for 20 days.

The Execution: We installed custom-branded dispensers so consumers could experience the Cottonelle difference (and avoid the “other” paper) exactly when they needed it most.