Barquilla Tres Monjitas

Grocery shopping is a chore, so we decided to reward it. We launched the new Tres Monjitas ice cream cones with a playful brand identity inspired by the “waves” of a perfect scoop.

The Strategy: We created a “path to purchase” using non-traditional touchpoints throughout the supermarket, leading the consumer to a Tres Monjitas ice cream stand as a reward for finishing their shopping.